1. Leads:
Paid campaigns for Shopify and WooCommerce started in January and a clear spike in number of sign-ups can be seen.
The “settlement active” count remains fairly flat and needs to be improved.
2. Shopify and WooCommerce campaign:
PAN verification PAN verification automated drip campaign went live. 6 emails are sent over a period of 5 days.
The drip campaign starts as soon as the partner merchant account is created till the PAN verification is complete or 5 days.
The emailers of PAN verification drip campaign can be accessed here.
3. PAN verification
What was done: An email nudge was sent to ~4500 merchants whose KYC was pending.
What was the impact: ~3500 merchants completed their KYC.
What next: A follow-up email has been sent to ~1000 merchants who have not completed their KYC.
The emailer can be found here.
4. KYC pending emailer