June 2022

• Partnership leads in dropped to 2857; while SA count is at 1212
• This is second consecutive month with a drop in lead count after new sign-up flow went live

1. Leads:

Top partner by lead count:

ClearTax - 1350

72% leads are from paid campaigns

2. Shopify and WooCommerce campaign:

Both, PAN verification count and % has dropped month-on-month

3. PAN verification

PeLocal and ClearTax continue to perform better in lead to SA ratio

4. Lead to settlement active ratio

Settlement active rate is at 42%. Here too, both, SA count and % have experienced a drop month-on-month.