PayU Startup Program

inFINity 2.0

PayU Startup Program

inFINity 2.0

1:1 Mentorship

(New)

From global payments to investor access and 1:1 mentorship, PayU Startup Program gives founders the tools and community to win

Build. Scale. Succeed
With PayU

PayU Products

Enable frictionless transactions with PayU’s trusted payment infrastructure, built to scale with your business.

Investor Network Access

Tap into a global network of investors and unlock the capital you need to scale.

Community & Events

Be part of a vibrant founder community, with exclusive workshops, networking events, and knowledge sessions.

Turn raw numbers into smart decisions with analytics designed to uncover growth opportunities.

Data Insights

Learn directly from seasoned entrepreneurs and industry experts through personalized mentorship.

1:1 Mentorship

Smart capital. Scale infrastructure. Real support.

Why Join the PayU Startup Program

Leverage insights from 550Mn+ consumers to cut acquisition costs and drive cross-sell and retargeting.

Make your products more affordable Offer EMIs, BNPL, and personalized offers to boost conversions.

Integrate WhatsApp journeys for smoother purchase experiences.

Enable UPI AutoPay, eNACH, and standing instructions to eliminate manual chasing.

Our Product Advantages

Reduce CAC and improve ROAS

Delight your customers

Automate the back-end

Powering rowth, Global Reach & Seamless Payments.

Our Product Advantages

Trusted By 5 Lakhs+ Businesses Across India

Join our comunity

Trusted by 5,00,000+ merchants. Powered by 100+ payment methods. Backed by over $300 billion in global investments.

Designed For

From Seed to Series A — startups ready to scale faster.

Stage

Sectors

Vision-driven, founder-led companies with strong execution.

Teams

Teams with product in market and hunger to grow.

Traction

Startups already showing momentum and early adoption.

For founders turning first wins into market dominance.

Meet Our Partners

Trusted by those who believe in us

Meet Your Mentors

Where collaboration begins, success follows

Success Stories

Got a chance to meet the right set of investors, tech guys & peer

co-founders.

Abhishek Agarwal

Cofounder, Finnup

Continuous partner with a wide range of products & ease of integration.

Amol Nahar

Head of Payments, Tata CLiQ

Being a market leader, the tech & scale that PayU gives is unbeatable.

Amartya Singh

Cofounder, Finfloh

Trusted by 1000+ Indian Startup founders across industries

Some of Our Esteemed Partners

Frequently Asked Questions

How do I onboard with the PayU Startup Program?

The onboarding process is 100% online and self-guided.

1)You’ll receive step-by-step instructions on uploading documents, ensuring proper formats, and fulfilling platform requirements.

2)Notifications on approvals or corrections will be sent via email and text to keep you updated at every stage.

Here is the link to onboard

When can I avail these offers?

Once you complete the onboarding process (usually within 1-2 working days) and your account is activated:

1) You’ll start receiving emails with links to avail startup credits, mentorship sessions, and more.

2) Ensure all onboarding steps are completed to access the credits and discounts.

How long does onboarding take?

The onboarding process is completely DIY and usually takes 1-2 working days once all documents are submitted.

1) You’ll receive guidance at every step and instant updates via email/text.

2)Please ensure you’re not in our banned categories (click here for the full list).

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