Maximise your Sales with PayU Affordability Suite

Empower your customers to make desired purchases with Card based EMIs, No cost EMIs, Buy Now Pay Later, Cardless EMI.



Offer EMIs across Credit Cards, Debit Cards & Cardless EMI.

Offer Buy Now Pay Later & see 4-5% higher success rates.

Buy Now Pay Later

Create customized offers across all payment modes .

Offers Engine

How PayU Affordability Suite works?

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Show tailored offers to 50 million white-labelled customers by creating a truly personalised experience.

Reach 50 million white-labelled Customers

Offer great Customer Experience

Capture and authenticate OTP on your site and offer a smooth customer experience.

Best Coverage & Industry Experience

Offer Credit Card EMIs, Debit Card EMIs, Cardless EMI, Buy Now Pay Later& get 4-5% higher success rates.

PayU Offers Engine

Create customised offers at brand, category, product levels across all payment modes. Use real time analysis to optimise your campaigns.

Omnichannel Solutions

Offer EMIs easily either at customer's doorstep using Contact less QR Code, or at your store using your POS device.

Why PayU's Affordability Suite ?

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Enable credit with Convenience like never before!



Attract high-volume sales on EMI and "Pay Later" effortlessly.

Consumer Durables

PayU Affordability is ideal for products with high ticket value.


Reduce plan lapses by making payments for SIPs, Premiums and easy instalment loans, affordable and convenient.

Edutech & E-Learning

Make courses more affordable & reduce delayed payments via easy credit options.

Hotels & Travel Booking

Make airfare and luxury stays more accessible 'Book Now, Pay by EMIs' and other incentives.


Offer easy and instant instalment plans, EMIs and 'Pay Later' options on jewellery, both online and offline .

Make your Products & Services irresistible and supercharge your sales.

PayU has been one of our critical Payment Gateway Service providers for last 2 years & so far its been a great journey together. I look forward for continuous support from PayU & I am sure PayU will continue to fulfil ZEE5’s dynamic and evolving payment requirements.

Tushar Singh

Product Lead – Payments, ZEE5

Harsh Vardhan Masta

AVP, Policy Bazaar

Amol Nahar

Head of Payments Products, Tata CLiQl

PayU has provided extensive support in making a customized end-to-end solution for us with super-fast routing which has led to better success rates for transactions.

We want to make payments simple, safe, trustworthy yet competitive & choiceful with best of the industry payment options. PayU continues to partner with us over the years to achieve our objectives with their wide range of products & ease of integration.

Join the global PayU Community!

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We believe in a partnership of trust. And we'd be happy to build one with you!

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Our representatives are available to ensure it's smooth sailing for your business together with us.

Dedicated Support

Our robust APIs and powerful integrations ensure that your developers are always at ease.

Ease of Use




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PayU is a leading financial services provider in global growth markets. We empower billions of people and millions of merchants to buy and sell online, extending the reach of financial services.