PayU's Affordability Suite

Empower financial flexibility with India's most trusted affordability suite


Maximize your sales with


Boost payment flexibility with Credit/ Debit & Cardless EMIs

ZERO financial strain with No cost and Low cost EMIs

Ultimate blend of flexibility & affordability with Buy Now, Pay Later

End-to-end management of cashbacks/discounts with Offer Engine

Showcase EMIs, eligible offers effectively with Affordability Widget


What do you get in PayU's Affordability Suite?


Drive conversions with affordable pay modes - Credit/ Debit Cards & Cardless EMI options.

Buy Now, Pay Later

Offer Engine

Affordability Widget

Drive retention with freedom to buy whatever & whenever while delaying the payment.

Acquire more & grow more while sourcing, recon & settling discounts/ cashbacks.

Reduce drop-offs while highlighting EMIs, relevant offers on product page.

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Show tailored offers to 50mn white-labelled customers with a personalized experience.

Reach 50 million white-labelled customers

Best Coverage & Industry Experience

Offer Credit/Debit Card EMIs, Cardless EMIs, Buy Now Pay Later with 39+ issuers.

Why PayU's Affordability Suite ?

Enable credit with convenience like never before.


Acquire, Scale and Retain with our suite

Target each customer touchpoint using EMIs, Offers, Widgets and flexible payment options.

High conversions and success rates

Affordability suite helps you boost your conversions and helps you with a ~5% success rates

With API integrations like Native OTP, CVV-less transactions offer a smooth experience.

Great customer Experience

Omnichannel Solutions for all your needs

Offer EMIs either at customer's doorstep with Contact less QR Code, or at store with POS device.


Delight your customers with financial flexibility by offering EMIs


Credit/Debit/Cardless EMI

Offer customers payment modes like credit card EMI, debit card EMI and Cardless EMI - covered by 39+ issuers

Capture OTP on your page directly with Native OTP; Integrate No-Cost EMI API within minutes and many more

API Integrations

Improve success rates up to 5% with direct bank integrations from PayU

Instant Settlements


Provide cashbacks/ discounts to your customers at the checkout across all payment modes

Offer Engine

Customized Offers

Create, customize & execute offers easily . PayU also helps your source & manage offers on your business website.

Analyze offers in real-time using our dashboard, all with a no-code change minimal integration.

Real Time Analysis

Reduce operational burden of offer reconciliation and settlement.

Recon & Settlements


Give your consumers the flexibility & affordability they deserve with minimum sign-up hassle

Buy Now, Pay Later

Hassle-free Settlement

Receive complete payment at the time of purchase while customers pays as per their convenience

With a one-click payment option, delight customers with a wide coverage of partners as payment options

Wide-issuer coverage

Boost conversions with 100% secure checkouts - all this with a minimal integration

Minimal Integration


PayU has been one of our critical Payment Gateway Service providers for last 2 years & so far its been a great journey together. I look forward for continuous support from PayU & I am sure PayU will continue to fulfil ZEE5’s dynamic and evolving payment requirements.

Tushar Singh

Product Lead – Payments, ZEE5

Harsh Vardhan Masta

AVP, Policy Bazaar

Amol Nahar

Head of Payments Products, Tata CLiQl

PayU has provided extensive support in making a customized end-to-end solution for us with super-fast routing which has led to better success rates for transactions.

We want to make payments simple, safe, trustworthy yet competitive & choiceful with best of the industry payment options. PayU continues to partner with us over the years to achieve our objectives with their wide range of products & ease of integration.

Join the 5 lakh+ PayU Community!


We believe in a partnership of trust.




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